Muse announced as patron donors of Salford Youth Zone

02.12.24 3 min read by Charlotte Kennedy

We’re proud to become one of the newest patron donors of Salford Youth Zone (SYZ), the new Empower youth zone set to open in the summer of 2025.

As part of the four-year partnerships, we, along with Assura, have pledged to donate £100,000 to support the development of SYZ.

On track to open next summer, SYZ will support thousands of young people across the city. It will be the latest Empower youth zone to open in Greater Manchester, following the success of HideOut youth zone in Gorton which opened in 2020 and supports young people from communities in East Manchester.

With 40 years of experience working in partnership to create mixed-use regeneration across the UK, as the latest patron donors to join Empower, we will work with the youth zone to consult with young people on what they want to see from the developments in Salford and provide opportunities to offer skills and training to young people in the built environment. Our North West team has led on significant projects across Greater Manchester including Salford Central and Crescent Salford, nearby to where SYZ will be based.

Assura also adds to SYZ’s roster of developer patrons as the UK’s leading specialist healthcare property investor and developer, with a portfolio of over 600 GP surgeries and healthcare buildings, from which over six million patients are served. Assura is committed to supporting the communities its properties are part of and its partnership with SYZ is the latest of its commitments to communities across Greater Manchester, where the company relocated its headquarters to last year.

As well as providing a place for young people in Salford to learn new hobbies and develop new skills, SYZ will create 70 new roles, providing opportunities to the wider Salford community.

Phil Marsden, Managing Director – North West, commented;

Part of our integration with the Greater Manchester community is about ensuring that our work and our relationships have a positive social impact so we’re thrilled to be working with SYZ. As patrons, we’ll be engaged with local young people to ensure that they are at the heart of the local community. The success that Empower has already generated with HideOut in Gorton is remarkable, so we’re proud to be involved in the charity’s newest opening in 2025.”

Adam Farricker, CEO of Empower youth zones commented:

“Having two significant developers that have created transformative regeneration projects across Greater Manchester on board to support SYZ is brilliant. Both care about the social impact that their work has, aligning with our mission to give all young people across Salford access to a youth zone. The impact that SYZ will have on the community will be significant, and only possible with the support of our patrons.”

Jonathan Murphy, CEO at Assura plc said:

“As the first FTSE 250 company to achieve B Corp certification, we are dedicated to making a genuine social impact in the communities we serve. Pledging our support to SYZ is part of this commitment and we’re confident the new opening will have positive impact on improving Greater Manchester’s overall health and wellbeing which we know, starts in local communities.”

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