Muse backs new research to unlock purpose-driven solutions for UK housing crisis

We’re proud to be supporting a new research project that’s aimed at exploring the potential of purpose-driven development in tackling the UK’s pervasive housing crisis and fostering the creation of safe and decent homes. This vital initiative, a collaboration between ReGenerate and the Quality of Life Foundation and spearheaded by Sadie Morgan, OBE, has secured funding from Landsec, The Crown Estate, Muse and HGG London.

The project comes at a critical time, with the UK grappling with a severe housing shortage, escalating property prices, and a dramatic rise in homelessness. Over 150,000 children are currently in temporary accommodation, and homeownership for young adults has halved since 1990.

The research will focus on understanding and promoting ‘purpose-driven development’ – an approach that prioritises positive outcomes for both people and the planet alongside profit. With the government’s ambition to see 1.5 million new homes built by 2029, the research will offer insights into a different model of delivery, as an alternative to standard volume housebuilding approaches.

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ReGenerate, the UK charity dedicated to pioneering business solutions to environmental and social challenges, has a strong track record convening business and government leaders, and making the case for purpose-driven business. Their expertise in policy development and government-business partnerships will be crucial in identifying policy barriers and developing actionable recommendations.

The Quality of Life Foundation, a charity committed to making health and wellbeing central to home and neighbourhood creation, will contribute its deep knowledge of the built environment and community research. Their involvement will ensure that the lived experiences of residents and the benefits of purpose-driven development directly inform policy conversations.

Phil Mayall, Managing Director at Muse said:

“As the government continues to push ahead with its ambitious housing targets, it is critical that we are delivering the right type of homes, in the right places, and which are built for the future. As an organisation, we make this a priority. Working in partnership, we are committed to delivering quality homes as part of meaningful placemaking that transforms whole areas.”

“We’re proud to be backers of research that will help government and policymakers to further understand what makes transformative, housing-led development economically possible, socially impactful, and sustainable. It is through this type of impactful study and the findings it can offer that we will be able to work best together – to positively shape communities and neighbourhoods up and down the country in the years to come.”

Esmé Clifford, Policy Director at ReGenerate, said:

Emma Cooke, Head of External Affairs at the Quality of Life Foundation said:

“This project represents a significant step towards creating homes and neighbourhoods that genuinely foster health and wellbeing.”

The findings of this research will be used to educate policymakers and provide a roadmap for collaborative action between the public and private sectors to address the UK’s pressing housing crisis.