Muse appoints Development Director to growing North West team
30.07.25 3 min read
We have appointed Laura Percy as Development Director to strengthen our growing North West team.
Laura joins us with over 15 years’ experience delivering complex urban regeneration, mixed-use, and innovation projects across the UK and Asia.
Laura was most recently at Landsec U&I, where she oversaw the businesses’ investments and developments across the North. This included MediaCity UK, the transformative mixed-use development in Salford Quays, Greater Manchester, and Mayfield, the large-scale £1.4bn regeneration project in Manchester City Centre.
Prior to this, Laura was Head of Development at Bruntwood SciTech. Over the course of a three-year period she led the development of ID Manchester, the £1.5bn joint venture project with the University of Manchester, alongside holding responsibility for the master planning and delivery of the £750m mixed-use Circle Square development in Manchester.
With a deep-rooted connection to the region, Laura is also a Board Member of the Greater Manchester Business Board (LEP), which brings together the public and private sectors to support business growth, develop local skills and innovation, and direct investment.
The appointment of the strategic development lead continues to boost our growth trajectory in the North West, with Laura supporting the delivery of a strong regional pipeline.
This includes Crescent Innovation Zone, a pivotal element of the £2.5bn Crescent Salford Masterplan, by ECF – the joint venture between Muse, Homes England and L&G, Salford City Council, and the University of Salford, and the £100m transformation of Prestwich Village in partnership with Bury Council
Steven Knowles, Director of Development Management at Muse – North West, said:
“Her knowledge of innovation-led regeneration and experience working in partnership with the public and private sector will be crucial as we push forward with our plans for Crescent Salford and the sustainable regeneration of Prestwich Village.
“The last six months have been excellent in terms of growth, and Laura’s appointment puts us in a strong position to continue to progress over the forthcoming period.”
Laura Percy, Development Director at Muse – North West, said:
“Joining the team in the North West is an opportunity to support an ambitious pipeline which will be transformative for the region.
“By bringing my own experience, and working with the established and expert team, we will continue to deliver outstanding regeneration and placemaking and have a real impact on communities.”