Muse trio join BITC place boards

29.02.24 3 min read by Catherine Beaumont

We have partnered with the UK’s largest responsible business network, Business in the Community (BITC).

BITC is a purpose-driven organisation, focused on building a fairer and greener world by inspiring, engaging, and challenging sector leaders to come together to deliver economic, social, and environmental change.

By 2032, BITC has a bold ambition to be delivering impact and change in 50 places across the UK to transform millions of lives. The network also aspires to cover 50% of the UK workforce and engage 10,000 additional business leaders.

We have partnered with BITC, to help deliver its Place Programme for 2024. The programme is focused on place-based growth and long-term transformative change in communities and places across the UK.

As part of the partnership three of our senior team will join some of BITC’s place boards. The boards provide strategic guidance, supporting BITC to achieve its objectives nationally and locally.

Phil Mayall, our Managing Director, will support BITC’s national Place Taskforce to drive long-term transformative impact across the UK.

Phil Mayall
Phil Mayall

Alan McBride, our North West Technical Director, will support Blackpool’s strategy to tackle deprivation through housing, health, education, communities, and digital transformation as part of the Blackpool Pride of Place Board.

Alan McBride Muse
Alan McBride

Simon Dew, our Development Director for Yorkshire and North East , will join the Bradford Place Board. He will contribute to the city’s strategic direction, including supporting the City of Culture Bid.

Simon Dew Muse
Simon Dew

Phil Mayall, said:


“BITC is an organisation we have admired and respected for many years, and we are focussed on working in partnership to support its mission to deliver social value and economic growth in communities across the country. Our approach as a business closely aligns with BITC’s ethos.

We have experience delivering for the towns and cities in which we operate, through sustainable regeneration and place-based change. We will share our knowledge and expertise to help further the positive impact we can make.”

Baroness Jo Valentine, Co-Director of Place at Business in the Community, said:


“Collaborative business action in communities is essential to transform lives and help these communities thrive. We are delighted to have Muse representatives joining some of our Place boards. BITC has been working in regions and places across the UK for more than 40 years to deliver long-term transformational change. There is much we can learn from each other, and we are looking forward to working with Phil, Alan, and Simon, as well as the wider Muse team, to scale up our impact across the UK.”

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